If you don't believe in it, you're not ready.
If you don't believe in it, the candidate won't either.
Recruiters: never embark on a recruitment assignment that you're not convinced about.
It's the best way to end up with a hesitant speech on the phone. To write a bland ad because you won't really know what to include.
Not believing often means going about it half-heartedly, thinking "it's my job anyway so I have no choice."
But you do have a choice.
If you're not sure that you have a great position to offer to the candidates you're targeting, then you're simply not ready.
What can you do?
Before trying to convince your candidates, start by convincing yourself.
Go back to the hiring manager and ask them how this position will bring something to the person taking it.
There's always something.
Sometimes, it's obvious.
Other times, it's not.
Maybe this position has great exposure to other companies?
Maybe the position is challenging, but the reward is worth it? Okay, what is this reward, and why is it worth it?
Maybe the position is very formative for the future?
There can be a plethora of reasons.
There's always at least one.
A key argument, for a targeted type of candidate.
Find it.
Once you have this argument, if you're convinced by it, then you can use it as a lever with candidates for whom it will be a motivation factor.
If you don't believe in it, it will show.
But if you are convinced that it's the right opportunity for the candidate, it will also show.
With sincerity and authenticity.
Never oversell.
Never be fake.
Only make sure that you found the arguments to convince yourself.
The rest will follow.
Happy hunting!